ADVERTISEMENT
I.The Definition
An Advertisement is a
notice, picture, or film telling people about a product, job or service.
II.The kinds of Advertisement
A. The Digital Advertisement
a.Television Advertising
A television
advertisement or televisions commercial, often just commercial, advert, film is
a span of television programming produced and paid for by an organization that
conveys a message.
The effect of commercial
advertisements upon the viewing public has been successful and pervasive.
THE EXAMPLE
b. Radio Advertising
Radio
advertising is a form of
advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the
air from a transmitter to an antenna and a thus to a receiving device.
This advertising type is
focused at the local consumers. The disadvantage to making use of radio
advertising is that the consumer requires having tuned in to the station.
In simple word, Radio
advertising is commonly is to use to offer the product or event through the
radio station.
THE EXAMPLE
Hello, Good morning Ozoners.
The Announcer now is Finna. And I would to offer you about a store that new in Palangka
Raya city. That is Spongebob’s Burger store.
They
sell
:
•Beef Burger
•Fish Burger
•Cheese Burger
•Fried Fries
With
various
kinds of price from Rp5.000 – Rp12.000
Address
:
Jl. Pinus No.
100 Palangka
Raya
Phone : 085251234560
(Receive
your order)
c. Online Advertising
Online advertising is a form
of promotion that uses the Internet and
World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Commonly, that advertising is
to offer the product or service through the Internet connection.
THE EXAMPLE
d. Covert Advertising
Covert advertising, also known as guerrilla advertising,
is when a product or brand is embedded in entertainment and media. For example,
in a film, the main character can use an item or other of a definite brand.
For
example,
in a film, the main character can use an item or other of a definite brand, as
in the movie Minority Report, where Tom Cruise's character John Anderton
owns a phone with the Nokia logo clearly written in the top corner, or his
watch engraved with the Bulgari logo.
a. Press Advertising
Press advertising
describes advertising in a printed medium such as a newspaper,
magazine, or
trade journal.
b. Mobile Billboard Advertising
A mobile
billboard is the marketing
practice of advertising on the side of a truck or trailer that is typically
mobile. Mobile billboards are a form of Out-Of-Home (OOH) Advertising
c. In-Store Advertising
In-store advertising is any
advertisement placed in a retail store. That advertising is offer some products
and services to the customers in that store.
d. In-Street Advertising
In-Street
Advertising is an
advertisement that put
around the street. Commonly that use for offer
the services, product, or to announce an events.
e. Celebrity Branding
Celebrity
branding is a type of
branding, or advertising, in which a celebrity uses his or her status in society to promote a product,
service or charity.
Celebrity branding can take several different forms, from a
celebrity simply appearing in advertisements for a product, service or charity,
to a celebrity attending PR events, creating his or her own line of products or
services, and/or using his or her name as a brand.
f. Sales Promotion
Sales promotions are
another way to advertise. Sales promotions are double purposed because they are
used to gather information about what type of customers you draw in and where
they are, and to jumpstart sales.
Sales promotions include things like contests and games,
sweepstakes, product giveaways, samples coupons, loyalty programs, and
discounts. The ultimate goal of sales promotions is to stimulate potential
customers to action.
THE EXAMPLE
*at Ma’am Rika’s
House*
Excuse me, Ma’am. Good Morning.
I want to offer a new product from our
store for you.
Do you want to buy it? That’s a good
product, ma’am.
And it’s so cheap too.
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